While at the "Skin Show" in Vegas a couple weekends ago Cybil attended a couple marketing workshops that covered menu design in some depth. We were spot on when it came to most of the advice (thanks to Jon and his help with the copy!), but one place where we missed the mark was actually the website.
This location doesn't have a "spa" feel to it, it's not fresh and green like her personal website. It is instead a cozy, earthy space, saturated with colors from red and orange to gold. Her print material matches her studio, but I wasn't about to redesign her personal website, too much energy and client feedback went into that. What we decided to do instead was to purchase a domain name, solynstudio.com, to go with her business, and provide a way for people to share her menu online (or print and fax it), as the marketing experts advised.
Have a look at the mockup that currently resides at solynstudio.com and tell me what you think in the comments. It's basically a packed one-pager conveying hours, location and contact information, with tie-ins to csolyn.com, and featuring the menu in at least a couple formats. We'll be tackling the text this weekend, though there's not much copy that isn't tied directly to the design.
I guess what I've been struggling most with in this design is information density, visual balance, visual hierarchy, and establishing some sort of visual flow though the various pieces of content. So yeah, basically everything to do with with information design. I've made a lot of progress (it was originally a 50/50 split with no sub-divisions, all content on the same background color) but there's room for improvement. Pull no punches in the comments.
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