- clean code. reduce the signal vs. noise using semantic markup. it will make your keywords a higher percentage of the total contents of the page. for search engines that stop reading a page after a given number of characters it will guarantee that your content is among those characters.
- links. this is why blogs often jump to the top, they link to each other. but more than that, link to each other in a meaningful way, using descriptive link text and often following them up with commentary.
- content freshness. a regularly updated site will do better than a static site, if for no other reason than that a page's value is calculated in the context of the site as a whole, and regular updates means that the site as a whole is generally better fleshed out and more relevant than one that was just built and left to rot.
- focused content. a page devoted to the keywords entered in a search will rank higher than a page that mentions those keywords in passing. this is why i think definition pages like the above link will do so well in Google. a page that can answer, "what the hell is ____?" is a useful page, and therefore deserves high rank.
Tuesday, July 26, 2005
Constructing Excellence, A to Z Information: Pareto Voting
Why the hell am I linking to some random UK construction website? Because I've been dabbling in thoughts of search engine optimization of course. Here follows a number of un-proven (by me) observations about how to achieve good Google ranking, to be concluded with the new idea generated by the above link. Good Google ranking might be obtained via:
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